1. Understand the task behind the terminology
SEO concerns discoverability in search engines. GEO commonly refers to visibility in generative search and answer systems. AEO focuses on answering specific questions directly. Usage varies and many practical actions overlap.
Focus on what a prospective customer needs to decide: understand a problem, compare approaches or choose a provider. Repeating the acronyms across a website does not resolve those decisions.
2. Answer a useful question in each section
Collect recurring questions from enquiries and project discussions without exposing confidential information. Group them by service and decision stage. Explain prerequisites, responsibilities and the factors that determine scope.
Lead with a direct answer, then add conditions and examples. Choose a checklist for a task or a comparison for a decision. Let the reader’s need determine the format.
3. Keep business information consistent
Service descriptions, contact details and location should agree across the important pages. Distinguish a business location from a service area, and a language from a geographic market.
Describe the working relationship clearly. International remote collaboration does not imply offices around the world. Named responsibilities and agreed milestones give readers more useful information than unsupported leadership claims.
4. Make sources and your own contribution clear
Link platform-specific claims to official documentation where possible. Label hypothetical examples. When publishing genuine project results, explain the period, baseline and what was measured.
Your article’s contribution might be a diagnostic sequence, a decision framework or a clearly explained solution. A long bibliography alone is not enough. Update content when an important feature changes.
5. Prioritise technical foundations
Google points to existing SEO fundamentals for its AI search features and does not require special AI markup. Eligibility does not guarantee inclusion. Google’s AI search guidance.
Check internal links, readable text, canonical references and structured data matching the visible content. An additional machine-readable file cannot replace these foundations. Other AI providers may apply different access and source-selection rules.
6. Evaluate relevant outcomes
Review useful search queries, landing pages and resulting enquiries. A single screenshot of an AI response is not a reliable visibility trend because answers can vary with the question and context.
Record which questions each article should resolve. Then assess whether it attracts suitable visitors. Asking new contacts how they discovered your business can add context that website reports alone do not capture.
Your checklist
- Collect actual customer questions
- Write direct answers with conditions and examples
- Align business information across pages
- Cite original sources for platform-specific claims
- Check internal links and indexability
- Monitor relevant visits and enquiries
Frequently asked questions
Can a ChatGPT mention be guaranteed?
No. External systems choose their sources and responses. Helpful content creates opportunities rather than guarantees.
Does every page need an FAQ?
No. Add questions only where they help the reader. Repetitive or artificial FAQs do not automatically make a page useful.
Created with AI assistance and checked against original sources. Examples are not client results.
